Kelsey Plum is no stranger to the moment. With a championship pedigree and an unapologetic presence, she has carved her own lane in the sports world. When it came time to commemorate her success, Under Armour’s Steven Leonard sought to create more than just a sneaker. He envisioned a tribute, something that embodied the fire, intensity, and elegance of Plum’s legacy. That is where Kingmakers came in. Our expertise in blending luxury with storytelling made us the perfect partner to execute this vision. We understood that this project was not just about packaging a shoe. It was about preserving a moment. A celebration, sealed and protected like the finest cigars.
The Collaboration with Humidif Group
Enter Pierre Jebian and Humidif Group, the masterminds behind some of the world’s most exquisite humidors. Specialists in the preservation of premium cigars, their craftsmanship was essential in transforming a sneaker presentation into an artifact. Together, we designed a custom humidor, handcrafted in Estelí, Nicaragua by Humidif Group Cigar Box Factory, that not only housed the "All the Smoke" sneakers but also paid homage to the ritual of victory cigars, an image synonymous with Kelsey Plum’s celebratory moments. Precision engineered with the finest wood, optimal humidity control, and a design that seamlessly blended sneaker culture with luxury craftsmanship, the shoemidor was more than packaging. It was a unique one of a kind experience that blended sneaker and cigar culture.
Kelsey Plum & Pierre Jebian
THE INTERSECTION OF LUXURY AND PERFORMANCE
This collaboration was a masterclass in cross industry innovation. Under Armour’s expertise in high performance gear, Kingmakers’ deep understanding of exclusivity and storytelling, and Humidif Group’s mastery of preservation came together in a way that had never been done before. The result? A product that defied convention and set a new precedent for how performance and luxury can coexist.
What This Means for THE Kingmakers
For us, this project was more than a collaboration. It was a statement of intent. Kingmakers is not just about cigars. It is about legacy, precision, and the art of living well. Whether in cigars, luxury goods, or cultural artifacts, we are committed to pushing boundaries and crafting experiences that redefine the status quo. As we continue to forge partnerships that elevate our brand and vision, the Shoemidor stands as a reminder. The best collaborations are not just about products. They are about stories. And the best stories? They last forever.
Stay tuned for more reflections on innovation, craftsmanship, and the evolving world of luxury with Kingmakers.
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